| 000 | 00950nam a22002778a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20240227092713.0 | ||
| 008 | |||
| 020 | _a0131659030 (paperback) | ||
| 040 |
_cNUST _aNUST _beng _dNUST _erda |
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| 050 | _aHF5415 KOT | ||
| 100 | _aKotler, Philip. | ||
| 245 | 0 | 0 |
_aPrinciples of marketing / _cPhilip Kotler, Veronica Wong, John Saunders and Gary Armstrong. |
| 250 | _aFourth European edition | ||
| 260 |
_aLondon : _bPrentice Hall, _c©1996. |
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| 300 |
_axx, 955 pages. : _bcolour.illustrations. ; _c24 cm. |
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| 336 |
_2rdacontent _atext _btxt |
||
| 337 |
_2rdamedia _aunmediated _bn |
||
| 338 |
_2rdacarrier _avolume _bnc |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing. | |
| 700 | _aWong , Veronica. | ||
| 700 | _aSaunders ,John. | ||
| 700 | _aArmstrong , Gary. | ||
| 942 |
_cBOOKS _kHF5415 _mKOT _2lcc _eEuropian Edition _hHF5415 KOT _n0 |
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| 999 |
_c99091 _d99091 |
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