| 000 | 00945cam a22002774a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20240223152358.0 | ||
| 008 | |||
| 020 | _a9780073404721 (hardback) | ||
| 040 |
_cNUST _aNUST _beng _dNUST _erda |
||
| 050 | _aHF5415 KER | ||
| 245 | 0 | 0 |
_aMarketing / _cRoger A. Kerin Steven W. Hartley and William Rudelius |
| 250 | _aNinth Edition | ||
| 260 |
_aBoston : _bMcGraw-Hill/Irwin, _c©2009 |
||
| 300 |
_axlvii, 742 pages. : _billustrations. ; _c29 cm. |
||
| 336 |
_2rdacontent _atext _btxt |
||
| 337 |
_2rdamedia _aunmediated _bn |
||
| 338 |
_2rdacarrier _avolume _bnc |
||
| 440 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 7 |
_aMarketing. _vlarpcal |
|
| 700 | 1 | _aHartley, Steven W. | |
| 700 | _aRudelius, William. | ||
| 942 |
_cBOOKS _kHF5415 _mKER _2lcc _eNinth Edition _hHF5415 KER _n0 |
||
| 999 |
_c96222 _d96222 |
||