| 000 | 00969cam a22002774a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20240223122534.0 | ||
| 008 | |||
| 020 | _a0072999896 (paperback.) | ||
| 040 |
_cNUST _aNUST _beng _dNUST _erda |
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| 050 | _aHF5415 KER | ||
| 100 | 1 | _aKerin, Roger A. | |
| 245 | 1 | 0 |
_aMarketing : _bthe core/ _cRoger A. Kerin, Steven W. Hartley, William Rudelius. |
| 250 | _aSecond edition | ||
| 260 |
_aBoston, Mass. : _bMcGraw-Hill/Irwin, _c©2007. |
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| 300 |
_axxxiii, 479 pages. : _bcolour.illustration _c28 cm. |
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| 336 |
_2rdacontent _atext _btxt |
||
| 337 |
_2rdamedia _aunmediated _bn |
||
| 338 |
_2rdacarrier _avolume _bnc |
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| 440 | _aMcGraw-Hill/Irwin series in marketing. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aHartley, Steven William. | |
| 700 | 1 | _aRudelius, William. | |
| 942 |
_cBOOKS _kHF5415 _mKER _2lcc _eSecond edition _hHF5415 KER _n0 |
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| 999 |
_c96202 _d96202 |
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