| 000 | 00911nam a22002537a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20250128102243.0 | ||
| 008 | 250128b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781266077098 (paperback) | ||
| 040 |
_aNUST _beng _cNUST _dNUST _erda |
||
| 050 | _aHF5821 WEI | ||
| 100 |
_aArens, William F _eAuthor |
||
| 245 |
_aContemporary advertising and integrated marketing communications / _cMichael F. Weigold,William F. Arens |
||
| 250 | _aSeventeenth edition. | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _c2024. |
||
| 300 |
_axxxi, 704 pages : _bIllustrations ; _c28 cm. |
||
| 336 |
_2rdamedia _atext _btxt |
||
| 337 |
_2rdamedia _aunmediated _bn |
||
| 338 |
_2rdamedia _avolume _bnc |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | _vAdvertising. | ||
| 700 |
_aArens, Christian _eAuthor |
||
| 942 |
_2lcc _cBOOKS _eSeventeenth edition. _hHF5821 WEI _kHF _mWEI _n0 |
||
| 999 |
_c171200 _d171200 |
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