| 000 | 01056nam a22002897a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20250127100419.0 | ||
| 008 | 250127b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781266090608 (paperback) | ||
| 040 |
_aNUST _beng _cNUST _dNUST _erda |
||
| 050 | _aHF5823 BEL | ||
| 100 |
_aBelch, George E. (George Edward) _eAuthor |
||
| 245 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch & Michael A. Belch |
||
| 250 | _aThirteenth edtion. | ||
| 260 |
_aNew York : _bMcGraw-Hill Education, _c2024. |
||
| 300 |
_axxxi, 759+(various pagings) _b illustrations ; _c29cm. |
||
| 336 |
_2rdamedia _atext _btxt |
||
| 337 |
_2rdamedia _aunmediated _bn |
||
| 338 |
_2rdamedia _avolume _bnc |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | _vAdvertising. | ||
| 650 | _vSales promotion. | ||
| 650 | _vCommunication in marketing. | ||
| 650 | _vMarketing. | ||
| 700 |
_aBelch, Michael A _eAuthor |
||
| 942 |
_2lcc _cBOOKS _eThirteenth edtion. _hHF5823 BEL _kHF _mBEL _n0 |
||
| 999 |
_c171194 _d171194 |
||