| 000 | 01032nam a22002657a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20250124101548.0 | ||
| 008 | 250124b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781266124983 (paperback) | ||
| 040 |
_aNUST _beng _cNUST _dNUST _erda |
||
| 050 | _aHF5415 CAN | ||
| 100 |
_aPerreault, William D. _eAuthor |
||
| 245 |
_aEssentials of marketing : _ba marketing strategy planning approach / _c Joseph P. Cannon, William D. Perreault, Joseph P. Cannon and E. Jerome McCarthy, |
||
| 250 | _aEighteenth edition. | ||
| 260 |
_aNew York : _bMcGraw-Hill Education, _c2024. |
||
| 300 |
_axxxiv, 796 pages : _billustrations ; _c28 cm. |
||
| 336 |
_2rdamedia _atext _btxt |
||
| 337 |
_2rdamedia _aunmediated _bn |
||
| 338 |
_2rdamedia _avolume _bnc |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | _vMarketing. | ||
| 700 |
_aMcCarthy, E. Jerome (Edmund Jerome) _eAuthor |
||
| 700 |
_aPerrealt, William D _eAuthor |
||
| 942 |
_2lcc _cBOOKS _eEighteenth edition. _hHF5415 CAN _kHF _mCAN _n0 |
||
| 999 |
_c171181 _d171181 |
||