000 00963nam a2200301 a 4500
003 OSt
005 20250922153802.0
008
020 _a9781446274002 (paperback)
040 _aNUST
_cNUST
_beng
_dNUST
_erda
049 _aMAIN
050 _aHF5415 BLY
100 1 _aBlythe, Jim.,
_eAuthor
245 1 0 _aPrinciples & practice of marketing/
_c Jim Blythe.
250 _aThird edition.
260 _aLos Angeles :
_bSAGE,
_c©2014.
300 _axxviii, 772 pages :
_bcolour illustrations ;
_c27 cm.
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
500 _aIncludes index.
504 _aIncludes bibliographical references and index.
650 1 _aMarketing.
650 _aEurope.
650 _aMarketing
_xManagement.
650 _aIndustrial marketing
_xManagement.
942 _cBOOKS
_kHF
_mBLY
_03
_2lcc
_eThird Edition
_hHF5415
_n0
999 _c169196
_d169196