| 000 | 01027nam a2200325 a 4500 | ||
|---|---|---|---|
| 008 | |||
| 020 | _a9781473997998 (paperback) | ||
| 040 |
_aNUST _cNUST |
||
| 090 |
_aHF5823 _bHAC |
||
| 100 | 1 |
_aHackley Chris., _aauthor. |
|
| 245 | 1 | 0 |
_aAdvertising & promotion/ _c Chris Hackley & Rungpaka Amy Hackley. |
| 250 | _aFourth edition. | ||
| 260 |
_aLos Angeles : _bSAGE, _c2018. |
||
| 300 |
_axiv, 370 pages : _bcolour illustrations ; _c24 cm. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 500 | _aIncludes index. | ||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 1 | _aSales promotion. | |
| 650 | _aAdvertising. | ||
| 650 |
_aAdvertising _xBrand name products. |
||
| 650 |
_aAdvertising _xSocial aspects. |
||
| 700 |
_aHackley, Rungpaka Amy., _aauthor. |
||
| 907 |
_a.b10404661 _b11-06-21 _c11-06-21 |
||
| 003 | |||
| 005 | 20230123141203.0 | ||
| 049 | _aMAIN | ||
| 942 |
_cBOOKS _kHF5823 _mHAC |
||
| 999 |
_c169159 _d169159 |
||