000 00872cam a22002894a 4500
008
020 _a1473997981 (pbk.)
049 _aMAIN
090 _aHF5823
_bHAC
100 1 _aHackley, Chris.
245 1 0 _aAdvertising and promotion /
_cChris Hackley and Rungpaka Amy Hackley.
250 _a4th ed.
260 _aLondon :
_bSage Publications,
_c2015.
300 _axvi, 370 p. :
_bill. (some col) ;
_c23 cm.
500 _aIncludes index.
504 _aIncludes bibliographical references.
650 0 _aAdvertising.
650 0 _aAdvertising
_xSocial aspects.
650 0 _aSales promotion.
650 0 _aAdvertising
_xBrand name products.
700 _aHakley, Rungpaka Amy.
907 _a.b10397668
_b12-04-19
_c12-04-19
003
005 20230123141139.0
040 _cNUST
942 _cBOOKS
_kHF5823
_mHAC
999 _c168496
_d168496