| 000 | 00711pam a2200241 a 4500 | ||
|---|---|---|---|
| 008 | |||
| 020 | _a0077077466 (pbk.) | ||
| 049 | _aMAIN | ||
| 090 |
_aHF5415.13 _bPAL |
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| 100 | 1 | _aPalmer, Adrian. | |
| 245 | 1 | 0 |
_aPrinciples of services marketing / _cAdrian Palmer. |
| 260 |
_aLondon : _bMcGraw-Hill, _c1994. |
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| 300 |
_axvi, 345 p. : _bill. ; _c24 cm. |
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| 500 | _aIncludes index. | ||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aService industries _xMarketing. |
|
| 907 |
_a.b10246587 _b24-11-15 _c29-05-07 |
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| 003 | |||
| 005 | 20230123134452.0 | ||
| 040 | _cNUST | ||
| 942 |
_cBOOKS _kHF5415.13 _mPAL |
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| 999 |
_c166471 _d166471 |
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