000 00884nam a2200265 a 4500
003 OSt
005 20240223103551.0
008
020 _a0205116450 (paperback.)
040 _cNUST
_aNUST
_beng
_dNUST
_erda
050 _aHF5415
100 1 _aEnis, Ben M.
245 1 0 _aMarketing classics :
_ba selection of influential articles /
_cBen M. Enis & Keith K. Cox.
250 _asixth edition.
260 _aBoston :
_bAllyn and Bacon,
_c1988.
300 _axii, 544 p. :
_billustration. ;
_c24 cm.
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
504 _aIncludes bibliographical references and index.
650 1 _aMarketing.
700 _aCox, Keith K.
_eAuthour
907 _a.b10086353
_b27-02-13
_c20-08-03
942 _cBOOKS
_kHF5415
_mENI
_2lcc
_esixth edition
_n0
999 _c166336
_d166336