| 000 | 00791nam a2200265 a 4500 | ||
|---|---|---|---|
| 008 | |||
| 020 | _a0130102296 (pbk. ) | ||
| 049 | _aMAIN | ||
| 090 | _aHF5415.123 FIL | ||
| 100 | 1 | _aFill, Chris | |
| 245 | 1 | 0 |
_aMarketing communications : _bcontexts, contents and strategies / _cChris Fill. |
| 250 | _a2nd ed. | ||
| 260 |
_aLondon : _bPrentice Hall, _c1999. |
||
| 300 |
_axvii, 656 p. : _bill. ; _c25 cm. |
||
| 500 | _aIncludes index. | ||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 1 | _aCommunication in marketing. | |
| 650 | _aSales promotion. | ||
| 650 | _aMarketing channels. | ||
| 907 |
_a.b10086195 _b22-11-11 _c19-08-03 |
||
| 003 | |||
| 005 | 20230123134422.0 | ||
| 040 | _cNUST | ||
| 942 |
_cBOOKS _kHF5415.123 FIL |
||
| 999 |
_c165573 _d165573 |
||