| 000 | 00935nam a2200289 a 4500 | ||
|---|---|---|---|
| 008 | |||
| 020 | _a0256105162 (hbk.) | ||
| 049 | _aMAIN | ||
| 090 | _aHF5823 BEL | ||
| 100 | 1 | _aBelch, George E. | |
| 245 | 1 | 0 |
_aIntroduction to advertising & promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch, Michael A. Belch. |
| 250 | _a2nd ed. | ||
| 260 |
_aHomewood, IL : _bIrwin, _c1993. |
||
| 300 |
_axxxii, 836p. : _bill. (some col.) ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references. | ||
| 500 | _aIncludes indexes. | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 | _aSales promotion. | |
| 650 | 0 | _aCommunication in marketing. | |
| 700 | 1 | _aBelch, Michael A. | |
| 740 | 0 | _aIntroduction to advertising and promotion. | |
| 907 |
_a.b1001990x _b08-10-10 _c17-04-03 |
||
| 003 | |||
| 005 | 20230123134335.0 | ||
| 040 | _cNUST | ||
| 942 |
_cBOOKS _kHF5823 BEL |
||
| 999 |
_c164221 _d164221 |
||