| 000 | 00864pam a2200289 a 4500 | ||
|---|---|---|---|
| 008 | |||
| 020 | _a0135171113 (pbk.) | ||
| 049 | _aMAIN | ||
| 090 | _aHF5823RUS | ||
| 100 | 1 | _aRussell, Thomas | |
| 245 | 1 | 0 |
_aKleppner's advertising procedure / _cJ. Thomas Russell, W. Ronald Lane. |
| 250 | _a11th ed. | ||
| 260 |
_aEnglewood Cliffs, N.J. : _bPrentice Hall, _cc1993. |
||
| 300 |
_axix, 718 p. : _bill. (some col.) ; _c29 cm. |
||
| 440 | 4 | _aThe Prentice Hall series in marketing | |
| 504 | _aIncludes bibliographical references. | ||
| 500 | _aIncludes index. | ||
| 650 | 0 | _aAdvertising. | |
| 653 | 0 | _aAdvertising | |
| 700 | 1 | _aLane, W. Ronald | |
| 700 | 1 | _aKleppner, Otto | |
| 907 |
_a.b10208410 _b05-07-11 _c01-08-06 |
||
| 003 | |||
| 005 | 20230123134230.0 | ||
| 040 | _cNUST | ||
| 942 |
_cBOOKS _kHF5823RUS |
||
| 999 |
_c162307 _d162307 |
||