000 01201nam a2200337 a 4500
008
020 _a0750622474 (pbk.)
049 _aMAIN
090 _aHG1616
_bMAR
245 0 0 _aMarketing financial services /
_cedited by Christine Ennew, Trevor Watkins and Mike Wright.
260 _aJordan Hill, Oxford :
_bButterworth Heinemann,
_c1995.
300 _axi, 404 p. :
_bill. ;
_c24 cm.
440 _aThe Marketing series. Student.
504 _aIncludes bibliographical references.
500 _aIncludes index.
650 0 _aFinancial services industry
_zGreat Britain.
650 0 _aBank marketing
_zGreat Britain.
650 0 _aFinancial institutions
_zGreat Britain
_xMarketing.
650 0 _aAdvertising
_xFinancial services industry
_zGreat Britain.
700 1 _aEnnew, Christine.
700 1 _aWatkins, Trevor.
700 1 _aWright, Mike.
710 2 _aChartered Institute of Marketing.
830 0 _aMarketing series (London, England).
830 0 _aMarketing series (London, England).
_pStudent.
907 _a.b1005943x
_b09-10-18
_c17-04-03
003
005 20230123134112.0
040 _cNUST
942 _cBOOKS
_kHG1616
_mMAR
999 _c160060
_d160060