| 000 | 00760nam a2200229 a 4500 | ||
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| 008 | |||
| 020 | _a0131201158 (hbk.) | ||
| 090 |
_aHD69.B7 _bKEL |
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| 100 | 1 | _aKeller, Kevin Lane. | |
| 245 | 1 | 0 |
_aStrategic brand management : _bbuilding, measuring and managing brand equity / _cKevin Lane Keller. |
| 260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _cc1998. |
||
| 300 |
_axxv, 635 p. ;(various pagings) : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references. | ||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aBrand name products _xManagement. |
|
| 907 |
_a.b10171836 _b16-04-12 _c17-08-05 |
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| 003 | |||
| 005 | 20230123134050.0 | ||
| 040 | _cNUST | ||
| 049 | _aMAIN | ||
| 942 |
_cBOOKS _kHD69.B7 _mKEL |
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| 999 |
_c159427 _d159427 |
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