| 000 | 00762nam a2200241 a 4500 | ||
|---|---|---|---|
| 008 | |||
| 020 | _a0717119521 (pbk. ) | ||
| 049 | _aMAIN | ||
| 090 |
_aHF5415.13 _bMUR |
||
| 100 | 1 | _aMurray, John A. | |
| 245 | 1 | 0 |
_aManaging marketing : _bconcepts and Irish cases / _cJohn A. Murray & Aidan O'Driscoll |
| 260 |
_aDublin : _bGill & Macmillan, _c1993 |
||
| 300 |
_axi, 496 p. : _bill. ;24 cm. |
||
| 500 | _aIncludes index. | ||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 1 |
_aMarketing _vMarketing decisions _xRole of marketing |
|
| 700 | _aO'Driscoll, Aidan. | ||
| 907 |
_a.b10165319 _b26-04-10 _c16-06-05 |
||
| 003 | |||
| 005 | 20230123134024.0 | ||
| 040 | _cNUST | ||
| 942 |
_cBOOKS _kHF5415.13 _mMUR |
||
| 999 |
_c158678 _d158678 |
||