000 00846nam a2200277 4500
008
020 _a0071005625 (hbk.)
090 _aHF5415.3
_bLOU
100 1 _aLoudon, David L.
245 1 0 _aConsumer behavior :
_bconcepts and applications /
_cDavid L. Loudon and Albert J. Della Bitta.
250 _a3rd ed.
260 _aNew York :
_bMcGraw-Hill,
_cc1979.
300 _axi, 545 p. :
_bill. ;
_c25 cm.
440 0 _aMcGraw-Hill series in marketing.
490 _aIncludes index.
504 _aIncludes bibliographical references.
650 0 _aConsumers.
650 0 _aConsumers
_vCase studies.
700 1 _aDella Bitta, Albert J.
907 _a.b10163426
_b22-11-12
_c17-05-05
003
005 20230123134012.0
040 _cNUST
049 _aMAIN
942 _cBOOKS
_kHF5415.3
_mLOU
999 _c158316
_d158316