| 000 | 00783nam a2200253 a 4500 | ||
|---|---|---|---|
| 008 | |||
| 020 | _a0030986664 (hbk.) | ||
| 049 | 9 | _aMAIN | |
| 090 | 5 | 0 | _aHD9980.5 |
| 100 | 1 | _aBateson, John E. G. | |
| 245 | 1 | 0 |
_aManaging services marketing : _btext and readings / _cJohn E.G. Bateson. |
| 250 | _a3rd ed. | ||
| 260 |
_aFort Worth : _bDryden Press, _cc1995. |
||
| 300 |
_axvii, 680 p. : _bill. ; _c24 cm. |
||
| 440 | 4 | _aThe Dryden Press series in marketing | |
| 504 | _aIncludes bibliographical references. | ||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aService industries _xMarketing _xManagement. |
|
| 907 |
_a.b10153962 _b04-03-05 _c24-02-05 |
||
| 003 | |||
| 005 | 20230123133941.0 | ||
| 040 | _cNUST | ||
| 942 |
_cBOOKS _kHD9980.5 |
||
| 999 |
_c157438 _d157438 |
||