000 00830nam a2200253 a 4500
003 OSt
005 20240227090902.0
008
020 _a039536938X (hardback)
040 _cNUST
_aNUST
_beng
_dNUST
_erda
050 _aHF5415 PRI
100 1 _aPride, William M.
_eAuthor
245 1 0 _aMarketing :
_bconcepts and strategies /
_cWilliam Pride, O.C. Ferrell.
250 _aSixth edition
260 _aBoston, Mass. :
_bHoughton Mifflin,
_cc1989.
300 _axxxiv ,818 [168] pages :
_billustrations ;
_c26 cm.
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
504 _aIncludes index.
650 0 _aMarketing.
700 1 _aFerrell, O. C.
_eAuthor
942 _cBOOKS
_kHF
_mPRI
_2lcc
_eSixth edition
_hHF5415
_n0
999 _c157359
_d157359