| 000 | 00796nam a2200253 a 4500 | ||
|---|---|---|---|
| 008 | |||
| 020 | _a1841120634 (pbk.) | ||
| 049 | _aMAIN | ||
| 090 | 0 | 1 | _aHF5439.H54 |
| 100 | 1 | _aMoore, Geoffrey A. | |
| 245 | 1 | 0 |
_aCrossing the chasm : _bmarketing and selling high technology products to mainstream customers / _cGeoffrey A. Moore. |
| 250 | _a2nd ed. | ||
| 260 |
_aOxford : _bCapstone, _c1999. |
||
| 300 |
_axxi, 211 p. : _bill. ; _c21 cm. |
||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aSelling _xHigh technology. |
|
| 650 | 0 |
_aHigh technology _xMarketing. |
|
| 650 | 0 |
_aTechnological innovations _xMarketing. |
|
| 907 |
_a.b10156057 _b13-01-06 _c01-03-05 |
||
| 003 | |||
| 005 | 20230123133937.0 | ||
| 040 | _cNUST | ||
| 942 |
_cBOOKS _kHF5439.H54 |
||
| 999 |
_c157322 _d157322 |
||