| 000 | 00971nam a2200265 a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20240222113229.0 | ||
| 008 | |||
| 020 | _a0071123326 (hardback.) | ||
| 040 |
_cNUST _aNUST _beng _dNUST _erda |
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| 050 | _aHF5415 DWY | ||
| 100 | 1 | _aDwyer, F. Robert. | |
| 245 | 1 | 0 |
_aBusiness marketing : _bconnecting strategy, relationships, and learning / _cF. Robert Dwyer and John F. Tanner, Jr. |
| 250 | _aSecond Edition. | ||
| 260 |
_aBoston : _bMcGraw-Hill, _c©2002. |
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| 300 |
_axxix, 705 pages. : _billustrations. (some coloured.) ; _c27 cm. |
||
| 336 |
_2rdacontent _atext _btxt |
||
| 337 |
_2rdamedia _aunmediated _bn |
||
| 338 |
_2rdacarrier _avolume _bnc |
||
| 440 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aTanner, John F. _eauthour |
|
| 942 |
_cBOOKS _kHF _mDWY _2lcc _eSecond Edition _hHF5415 DWY _n0 |
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| 999 |
_c157121 _d157121 |
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