| 000 | 00865cam a2200289 a 4500 | ||
|---|---|---|---|
| 008 | |||
| 020 | _a0091559715 (pbk.) | ||
| 049 | _aMAIN | ||
| 090 |
_aHF5827 _bBRO |
||
| 100 | 1 | _aBroadbent, Simon. | |
| 245 | 1 | 0 |
_aSpending advertising money / _cSimon Broadbent and Brian Jacobs.. |
| 250 | _a4th ed. | ||
| 260 |
_aLondon : _bBusiness Books, _c1984. |
||
| 300 |
_a424 p. : _bill. ; _c22 cm. |
||
| 504 | _aIncludes bibliographical references. | ||
| 500 | _aIncludes index. | ||
| 650 | 0 | _aAdvertising media planning. | |
| 650 | 0 |
_aAdvertising _xCosts. |
|
| 650 | 0 |
_aAdvertising _xResearch. |
|
| 653 |
_aGreat Britain _aAdvertising _aDecision making |
||
| 700 | 1 | _aJacobs, Brian. | |
| 907 |
_a.b10074156 _b28-02-12 _c17-04-03 |
||
| 003 | |||
| 005 | 20230123133924.0 | ||
| 040 | _cNUST | ||
| 942 |
_cBOOKS _kHF5827 _mBRO |
||
| 999 |
_c156945 _d156945 |
||