000			00934nam a2200301 a 4500
008
020			_a0030986664 (hbk.)
049			_aMAIN
090			_aHD9980.5 _bBAT
100	1		_aBateson, John E. G.
245	1	0	_aManaging services marketing : _btext and readings / _cJohn E. G. Bateson.
250			_a3rd ed.
260			_aFort Worth : _bDryden Press, _cc1989.
300			_axvii, 680 p. : _bill. ; _c24 cm.
440		4	_aThe Dryden Press series in marketing.
504			_aIncludes bibliographical references.
500			_aIncludes index.
650		0	_aService industries _xMarketing _xManagement.
650		2	_aCommerce.
650		2	_aIndustry
650		2	_aOrganization and Administration
650		2	_aMarketing of Health Services
907			_a.b10050899 _b28-10-09 _c17-04-03
003
005			20230123133919.0
040			_cNUST
942			_cBOOKS _kHD9980.5 _mBAT
999			_c156781 _d156781