| 000 | 01027nam a2200301 a 4500 | ||
|---|---|---|---|
| 008 | |||
| 020 | _a0750604131 (pbk.) | ||
| 049 | _aMAIN | ||
| 090 | 0 | 0 |
_aHG1616.M3 _bMAR |
| 245 | 0 | 0 |
_aMarketing financial services / _cedited by Christine Ennew, Trevor Watkins, and Mike Wright. |
| 260 |
_aJordan Hill, Oxford : _bHeinemann Professional Pub., _c1990. |
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| 300 |
_axvii, 244 p. : _bill. ; _c24 cm. |
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| 440 | _aThe Marketing series. | ||
| 504 | _aIncludes bibliographical references. | ||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aFinancial services industry _zGreat Britain. |
|
| 650 | 0 |
_aBank marketing _zGreat Britain. |
|
| 650 | 0 |
_aAdvertising _xFinancial services industry _zGreat Britain. |
|
| 700 | 1 | _aEnnew, Christine. | |
| 700 | 1 | _aWatkins, Trevor. | |
| 700 | 1 | _aWright, Mike. | |
| 710 | 2 | _aChartered Institute of Marketing. | |
| 907 |
_a.b1012858x _b28-05-13 _c23-06-04 |
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| 003 | |||
| 005 | 20230123133745.0 | ||
| 040 | _cNUST | ||
| 942 |
_cBOOKS _kHG1616.M3 _mMAR |
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| 999 |
_c154112 _d154112 |
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