000 01027nam a2200301 a 4500
008
020 _a0750604131 (pbk.)
049 _aMAIN
090 0 0 _aHG1616.M3
_bMAR
245 0 0 _aMarketing financial services /
_cedited by Christine Ennew, Trevor Watkins, and Mike Wright.
260 _aJordan Hill, Oxford :
_bHeinemann Professional Pub.,
_c1990.
300 _axvii, 244 p. :
_bill. ;
_c24 cm.
440 _aThe Marketing series.
504 _aIncludes bibliographical references.
500 _aIncludes index.
650 0 _aFinancial services industry
_zGreat Britain.
650 0 _aBank marketing
_zGreat Britain.
650 0 _aAdvertising
_xFinancial services industry
_zGreat Britain.
700 1 _aEnnew, Christine.
700 1 _aWatkins, Trevor.
700 1 _aWright, Mike.
710 2 _aChartered Institute of Marketing.
907 _a.b1012858x
_b28-05-13
_c23-06-04
003
005 20230123133745.0
040 _cNUST
942 _cBOOKS
_kHG1616.M3
_mMAR
999 _c154112
_d154112