| 000 | 00790nam a2200265 a 4500 | ||
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| 008 | |||
| 020 | _a0256096899 (cased.) | ||
| 049 | _aMAIN | ||
| 090 | _aHF5823 | ||
| 100 | 1 | _aQuelch, John A. | |
| 245 | 1 | 0 |
_aCases in advertising and promotion management / _cJohn A. Quelch, Paul W. Farris. |
| 250 | _a3rd ed. | ||
| 260 |
_aHomewood, IL : _bIrwin, _cc1991. |
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| 300 |
_axiii, 908 p. : _bill. ; _c25 cm. |
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| 504 | _aIncludes bibliographical references. | ||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aAdvertising _vCase studies. |
|
| 650 | 0 |
_aSales promotion _vCase studies. |
|
| 700 | 1 | _aFarris, Paul. | |
| 907 |
_a.b10010877 _b15-06-04 _c17-04-03 |
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| 003 | |||
| 005 | 20230123133731.0 | ||
| 040 | _cNUST | ||
| 942 |
_cBOOKS _kHF5823 |
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| 999 |
_c153702 _d153702 |
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