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| 049 | _aMAIN | ||
| 090 |
_aHF5415.13 _bPAR |
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| 100 | 1 | _aParry, Mark E. | |
| 245 | 1 | 0 |
_aStrategic marketing management : _ba means-end approach / _cMark E. Parry. |
| 260 |
_aNew Delhi : _bTata McGraw-Hill, _cc2002. |
||
| 300 |
_aix, 275 p. : _bill. ; _c24 cm. |
||
| 440 | 0 | _aMcGraw-Hill executive MBA series. | |
| 504 | _aIncludes bibliographical references. | ||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 907 |
_a.b10125188 _b29-03-12 _c07-06-04 |
||
| 003 | |||
| 005 | 20230123133730.0 | ||
| 040 | _cNUST | ||
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_cBOOKS _kHF5415.13 _mPAR |
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_c153660 _d153660 |
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