| 000 | 00801nam a2200265 a 4500 | ||
|---|---|---|---|
| 008 | |||
| 020 | _a0130160067 (cased) | ||
| 049 | _aMAIN | ||
| 090 | _aHF5823 | ||
| 100 | 1 | _aAaker, David A. | |
| 245 | 1 | 0 |
_aAdvertising management / _cDavid A. Aaker, John G. Myers. |
| 250 | _a2nd ed. | ||
| 260 |
_aEnglewood Cliffs, N.J. : _bPrentice-Hall, _cc1982. |
||
| 300 |
_axiii, 560 p. : _bill. ; _c24 cm. |
||
| 440 | 0 | _aPrentice-Hall international series in management. | |
| 504 | _aIncludes bibliographical references. | ||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aAdvertising _xManagement. |
|
| 700 | 1 | _aMyers, John G. | |
| 907 |
_a.b1007515x _b06-12-03 _c17-04-03 |
||
| 003 | |||
| 005 | 20230123133449.0 | ||
| 040 | _cNUST | ||
| 942 |
_cBOOKS _kHF5823 |
||
| 999 |
_c149026 _d149026 |
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