| 000 | 00944nam a2200289 a 4500 | ||
|---|---|---|---|
| 008 | |||
| 020 | _a025616911X (cased) | ||
| 049 | _aMAIN | ||
| 090 | _aHF5415.13 | ||
| 100 | 1 | _aRangan, V. Kasturi. | |
| 245 | 1 | 0 |
_aBusiness marketing strategy : _bcases, concepts, and applications / _cV. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarity, Jr. |
| 260 |
_aChicago : _bIrwin, _c1995. |
||
| 300 |
_axiv, 850 p. : _bill. ; _c25 cm. |
||
| 440 | 4 | _aThe Irwin series in marketing. | |
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 | _aProduct management. | |
| 650 | 0 |
_aIndustrial marketing _xManagement. |
|
| 650 | 0 |
_aMarketing _xManagement _xCase studies. |
|
| 700 | 1 | 0 | _aShapiro, Benson P. |
| 700 | 1 | 0 | _aMoriarity, Rowland T. |
| 907 |
_a.b1008714x _b01-03-04 _c29-08-03 |
||
| 003 | |||
| 005 | 20230123133407.0 | ||
| 040 | _cNUST | ||
| 942 |
_cBOOKS _kHF5415.13 |
||
| 999 |
_c147824 _d147824 |
||