| 000 | 00869nam a2200253 a 4500 | ||
|---|---|---|---|
| 008 | |||
| 020 | _a1872474365 (cased) | ||
| 049 | _aMAIN | ||
| 090 | _aHF5415.125 | ||
| 245 | 0 | 0 |
_aIT in marketing / _cedited by Janet Chapman and Clive Holtham. |
| 260 |
_aHenley on Thames, Oxon. : _bAlfred Waller in association with UNICOM, _c1994. |
||
| 300 |
_aviii, 312 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references: p. 305-312. | ||
| 650 | 0 |
_aMarketing _xManagement _xData processing. |
|
| 650 | 0 |
_aMarketing research _xStatistical methods _xData processing. |
|
| 650 | 0 | _aManagement information systems. | |
| 700 | 1 | _aChapman, Janet. | |
| 700 | 1 | _aHoltham, Clive. | |
| 907 |
_a.b10051685 _b29-08-03 _c17-04-03 |
||
| 003 | |||
| 005 | 20230123133406.0 | ||
| 040 | _cNUST | ||
| 942 |
_cBOOKS _kHF5415.125 |
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| 999 |
_c147797 _d147797 |
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