000 00811nam a2200253 a 4500
008
020 _a0750604182 (pbk.)
049 _aMAIN
090 _aHF5415.123
100 1 _aCoulson-Thomas, Colin.
245 1 0 _aMarketing communications /
_cColin J. Coulson-Thomas.
260 _aLondon :
_bButterworth-Heinemann on behalf of the Chartered Institute of Marketing,
_c1983.
300 _axii, 339 p. ;
_c24 cm.
440 1 _aThe marketing series.
504 _aIncludes bibliographical references: p. 335.
500 _aIncludes index.
650 0 _aCommunication in marketing.
710 2 _aInstitute of Marketing.
907 _a.b10053980
_b29-08-03
_c17-04-03
003
005 20230123133406.0
040 _cNUST
942 _cBOOKS
_kHF5415.123
999 _c147794
_d147794