| 000 | 00822nam a2200241 a 4500 | ||
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| 008 | |||
| 020 | _a0751740500 (pbk.) | ||
| 049 | _aMAIN | ||
| 090 | _aHF5415.122 | ||
| 245 | 1 | 0 |
_aCIM study text, diploma paper 11 : _bstrategic marketing management: planning and control. |
| 260 |
_aLondon : _bBPP Publishing, _c1996. |
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| 300 |
_axvi, 552 p. : _bforms ; _c29 cm. |
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| 500 | _aIncludes index. | ||
| 650 | 1 |
_aMarketing _xManagement. |
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| 650 |
_aMarketing _xStudy and teaching. |
||
| 710 | _aChartered Institute of Marketing. | ||
| 740 |
_aStrategic marketing management: planning and control : _bCIM study text, diploma paper 11. |
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| 907 |
_a.b10086894 _b28-08-03 _c27-08-03 |
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| 003 | |||
| 005 | 20230123133404.0 | ||
| 040 | _cNUST | ||
| 942 |
_cBOOKS _kHF5415.122 |
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| 999 |
_c147755 _d147755 |
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