| 000 | 00848nam a2200253 a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20240222145756.0 | ||
| 008 | |||
| 020 | _a0070067341 (hardback.) | ||
| 040 |
_cNUST _aNUST _beng _dNUST _erda |
||
| 050 | _aHF5415 BOV | ||
| 100 | 1 |
_eAuthor _qBovee, Courtland L |
|
| 245 | 1 | 0 |
_aMarketing / _cCourtland L. Bovee, John V. Thill. |
| 260 |
_aNew York : _bMcGraw-Hill, _c©1992. |
||
| 300 |
_axxxi, 761, [100] pages. : _bcolour. illustration. ; _c26 cm. |
||
| 336 |
_2rdacontant _atext _btxt |
||
| 337 |
_2rdamedia _aunmediated _bn |
||
| 338 |
_2rdacarrier _avolume _bnc |
||
| 440 | 0 | _aMcGraw-Hill series in marketing. | |
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aThill, John V. | |
| 942 |
_cBOOKS _kHF _mBOV _2lcc _hHF5415 BOV _n0 |
||
| 999 |
_c147702 _d147702 |
||