| 000 | 00908nam a2200253 a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20240223122229.0 | ||
| 008 | |||
| 020 | _a0256026483 (hardcover) | ||
| 040 |
_cNUST _aNUST _beng _dNUST _erda |
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| 050 | _aHF5415 MCC | ||
| 100 | 1 |
_aMcCarthy, E. Jerome _eAuthor _qMcCarthy, E. Jerome |
|
| 245 | 1 | 0 |
_aEssentials of marketing / _cby E. Jerome McCarthy and Andrew A. Brogowicz. |
| 250 | _aRevised edition | ||
| 260 |
_aHomewood, Ill. : _bRichard D. Irwin, _c©1982. |
||
| 300 |
_axvii, 540 pages _billustrations ; _c24 cm. |
||
| 336 |
_2rdacontent _atext _btxt |
||
| 337 |
_2rdamedia _aunmediated _bn |
||
| 338 |
_2rdacarrier _avolume _bnc |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 1 | _aMarketing. | |
| 700 |
_aBrogowicz, Andrew A. _eAuthor _qBrogowicz, Andrew A. |
||
| 942 |
_cBOOKS _kHF _2lcc _hHF5415 MCC _mMCC _n0 |
||
| 999 |
_c147670 _d147670 |
||