| 000 | 00776nam a2200265 a 4500 | ||
|---|---|---|---|
| 008 | |||
| 020 | _a0256122768 (pbk.) | ||
| 049 | _aMAIN | ||
| 090 | _aHF5415.13 | ||
| 100 | 1 | _aLehmann, Donald R. | |
| 245 | 1 | 0 |
_aAnalysis for marketing planning / _cby Donald R. Lehman and Russell S. Winer. |
| 250 | _a3rd ed. | ||
| 260 |
_aBurr Ridge, Ill. : _bIrwin, _c1994 |
||
| 300 |
_ax, 198 p. ; _c23 cm. |
||
| 504 | _aIncludes bibliographical references. | ||
| 500 | _aIncludes index. | ||
| 650 |
_aMarketing _xManagement. |
||
| 650 | 1 |
_aMarketing _xPlanning. |
|
| 700 | _aWiner, Russell S. | ||
| 907 |
_a.b10085853 _b17-10-05 _c14-08-03 |
||
| 003 | |||
| 005 | 20230123133400.0 | ||
| 040 | _cNUST | ||
| 942 |
_cBOOKS _kHF5415.13 |
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| 999 |
_c147638 _d147638 |
||