000 00689nam a2200241 a 4500
008
020 _a0030515629 (hbk.)
049 _aMAIN
090 _aHF5415.2
_bZIK
100 1 _aZikmund, William G.
245 1 0 _aExploring marketing research /
_cWilliam G. Zikmund.
250 _a4th ed.
260 _aChicago :
_bDryden Press,
_c1991.
300 _axxiv, 834 p. :
_bill. ;
_c26 cm.
504 _aIncludes bibliographical references.
500 _aIncludes index.
650 1 _aMarketing research.
907 _a.b10086249
_b24-11-11
_c19-08-03
003
005 20230123133400.0
040 _cNUST
942 _cBOOKS
_kHF5415.2
_mZIK
999 _c147634
_d147634