| 000 | 00960nam a2200277 a 4500 | ||
|---|---|---|---|
| 008 | |||
| 022 | _a1531-8125 (pbk.) | ||
| 049 | _aMAIN | ||
| 090 | _aHF5415.32 | ||
| 100 | 1 | _aLuce, Mary Frances | |
| 245 | 1 | 0 |
_aEmotional decisions : _btradeoff difficulty and coping in consumer choice / _cby Mary Frances Luce, James R. Bettman and John W. Payne. |
| 260 |
_aChicago : _bUniversity of Chicago Press, _c2001. |
||
| 300 |
_a209 p. ; _c23 cm. |
||
| 440 |
_aMonographs of the Journal of Consumer Research ; _vno. 1 |
||
| 500 | _aIncludes bibliographical references: p.182-209. | ||
| 650 | _aRisk-taking (Psychology) | ||
| 650 |
_aConsumers' preferences _xEconometric models. |
||
| 650 | 1 | _aConsumer behaiour. | |
| 700 | _aPayne, John W. | ||
| 700 | _aBettman, James R. | ||
| 907 |
_a.b10086146 _b22-08-03 _c19-08-03 |
||
| 003 | |||
| 005 | 20230123133400.0 | ||
| 040 | _cNUST | ||
| 942 |
_cBOOKS _kHF5415.32 |
||
| 999 |
_c147626 _d147626 |
||