| 000 | 00773nam a2200265 a 4500 | ||
|---|---|---|---|
| 008 | |||
| 020 | _a0415127866 (hbk.) | ||
| 020 | _a0415093171 (pbk.) | ||
| 049 | _aMAIN | ||
| 090 | _aHF5415.13 | ||
| 100 | 1 | _aO'Shaughnessy, John. | |
| 245 | 1 | 0 |
_aCompetitive marketing : _ba strategic approach / _cJohn O'Shaughnessy. |
| 250 | _a3rd rev. and enlarged ed. | ||
| 260 |
_aLondon : _bRoutledge, _c1995. |
||
| 300 |
_axiii, 749 p. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references. | ||
| 500 | _aIncludes index | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 653 | 0 | _aMarketing. | |
| 907 |
_a.b10051624 _b15-08-03 _c17-04-03 |
||
| 003 | |||
| 005 | 20230123133225.0 | ||
| 040 | _cNUST | ||
| 942 |
_cBOOKS _kHF5415.13 |
||
| 999 |
_c144894 _d144894 |
||