| 000 | 01010nam a2200265 a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20240222145107.0 | ||
| 008 | |||
| 020 | _a0750606614 (paperback} | ||
| 040 |
_cNUST _aNUST _beng _dNUST _erda |
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| 050 | _aHF5415 CAS | ||
| 245 | 0 | 0 |
_aCases in marketing financial services / _cedited by Christine Ennew, Trevor Watkins and Mike Wright. |
| 260 |
_aOxford : _bButterworth-Heinemann on behalf of the Chartered Institute of Marketing, _c©1993. |
||
| 300 |
_avi, 288 pages. : _billustrations. ; _c24 cm. |
||
| 336 |
_2rdacontent _atext _btxt |
||
| 337 |
_2rdamedia _aunmediated _bn |
||
| 338 |
_2rdacarrier _avolume _bnc |
||
| 440 | 4 |
_aThe Marketing series. _pStudent. |
|
| 504 | _aIncludes bibliographical references: p. 280-285. | ||
| 650 | 0 |
_aFinancial services industry _xMarketing _vCase studies. |
|
| 700 | 1 | _aEnnew, Christine. | |
| 700 | 1 | _aWatkins, Trevor. | |
| 700 | 1 | _aWright, Mike. | |
| 942 |
_cBOOKS _kHF _2lcc _hHF5415 CAS _mCAS _n0 |
||
| 999 |
_c143644 _d143644 |
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