000 00629pam a2200241 a 4500
008
020 _a0750603259 (pbk. )
049 _aMAIN
090 _aHF5823
_bJEF
100 1 _aJefkins, Frank.
245 1 0 _aAdvertising /
_cFrank Jefkins.
250 _a2nd ed.
260 _aLondon :
_bPitman,
_c1991.
300 _aix, 338 p. :
_bill. ;
_c22 cm.
440 4 _aM+ E Handbook Series.
500 _aIncludes index.
650 0 _aAdvertising.
907 _a.b10322061
_b01-11-12
_c01-11-12
003
005 20230123125502.0
040 _cNUST
942 _cBOOKS
_kHF5823
_mJEF
999 _c142351
_d142351