| 000 | 00679cam a2200241 a 4500 | ||
|---|---|---|---|
| 008 | |||
| 020 | _a0324151977 (pbk.) | ||
| 049 | _aMAIN | ||
| 090 |
_aHF5823 _bSAY |
||
| 100 | 1 | _aSayre, Shay. | |
| 245 | 1 | 0 |
_aCampaign planner for promotion and IMC / _cShay Sayre. |
| 250 | _a2nd ed. | ||
| 260 |
_aMadison : _bThomson/South-Western, _cc2002. |
||
| 300 |
_aiv, 172 p. : _bill. ; _c28 cm. |
||
| 650 | 0 | _aAdvertising campaigns. | |
| 650 | 0 | _aCommunication in marketing. | |
| 650 | 0 | _aAdvertising. | |
| 907 |
_a.b10321123 _b23-10-12 _c23-10-12 |
||
| 003 | |||
| 005 | 20230123125500.0 | ||
| 040 | _cNUST | ||
| 942 |
_cBOOKS _kHF5823 _mSAY |
||
| 999 |
_c142275 _d142275 |
||