| 000 | 00819cam a22002654a 4500 | ||
|---|---|---|---|
| 008 | |||
| 020 | _a0415322243 (pbk.) | ||
| 049 | _aMAIN | ||
| 090 |
_aHF5822 _bO'SH |
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| 100 | 1 | _aO'Shaughnessy, John. | |
| 245 | 1 | 0 |
_aPersuasion in advertising / _cJohn O'Shaughnessy and Nicholas Jackson O'Shaughnessy. |
| 250 | _a1st ed. | ||
| 260 |
_aLondon : _bRoutledge, _c2004. |
||
| 300 |
_axi, 220 p. : _bill. ; _c24 cm. |
||
| 500 | _alncludes index. | ||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 |
_aAdvertising _xPsychological aspects. |
|
| 650 | 0 | _aPersuasion (Psychology) | |
| 700 | 1 | _aO'Shaughnessy, Nicholas Jackson. | |
| 907 |
_a.b10315524 _b01-10-12 _c11-07-12 |
||
| 003 | |||
| 005 | 20230123125436.0 | ||
| 040 | _cNUST | ||
| 942 |
_cBOOKS _kHF5822 _mO'SH |
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| 999 |
_c141571 _d141571 |
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