| 000 | 00829nam a2200253 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20240222122421.0 | ||
| 008 | |||
| 020 | _a0395495946 (paperback) | ||
| 040 |
_cNUST _aNUST _beng _dNUST _erda |
||
| 050 | _aHF5415 GIL | ||
| 100 | 1 |
_aGilly, Mary C. _eAuthor |
|
| 245 | 1 | 0 |
_aMarketing cases / _cMary C. Gilly, William M. Pride and O. C. Ferrell. |
| 250 | _aFourth edition | ||
| 260 |
_aBoston : _bHughton Mifflin Company, _c©1989. |
||
| 300 |
_aix, 417 pages : _billustrations; _c23 cm. |
||
| 336 |
_2rdacontent _atext _btxt |
||
| 337 |
_2rdamedia _aunmediated _bn |
||
| 338 |
_2rdacarrier _avolume _bnc |
||
| 650 | 0 |
_aMarketing _xCase studies. |
|
| 700 |
_aFerrell, O.C. _eAuthor |
||
| 700 |
_aPride, William M. _eAuthor |
||
| 942 |
_cBOOKS _kHF _mGIL _2lcc _hHF5415 _n0 |
||
| 999 |
_c140636 _d140636 |
||