000 00740nam a2200229 a 4500
003 OSt
005 20240222162024.0
008
020 _a1844801209 (paperback)
040 _cNUST
_aNUST
_beng
_dNUST
_erda
050 _aHF5415 BLY
100 1 _aBlythe, Jim.
_eAuthor
245 1 0 _aPrinciples and practice of marketing /
_cJim Blythe.
260 _aLondon :
_bThomson,
_c©2006.
300 _axviii, 744 pages :
_b illustrations (some colour) ;
_c28 cm.
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
504 _aIncludes bibliographical references.
650 0 _aMarketing.
942 _cBOOKS
_kHF
_mBLY
_2lcc
_hHF5415
_n0
999 _c140063
_d140063