| 000 | 00820pam a2200277 a 4500 | ||
|---|---|---|---|
| 008 | |||
| 020 | _a0256139040 (hbk.) | ||
| 049 | _aMAIN | ||
| 090 |
_aHF5415.3 _bPET |
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| 100 | 1 | _aPeter, J. Paul. | |
| 245 | 1 | 0 |
_aConsumer behavior and marketing strategy / _cJ. Paul Peter, Jerry C. Olson. |
| 250 | _a4th ed. | ||
| 260 |
_aChicago : _bIrwin, _cc1996. |
||
| 300 |
_axxvii, 738 p. : _bill. (some col.) ; _c24 cm. |
||
| 440 | _a Irwin series in marketing. | ||
| 500 | _aIncludes bibliographical references. | ||
| 500 | _aIncludes indexes. | ||
| 650 | 0 | _aConsumer behavior. | |
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aOlson, Jerry C. | |
| 907 |
_a.b10280674 _b18-10-11 _c17-08-10 |
||
| 003 | |||
| 005 | 20230123125329.0 | ||
| 040 | _cNUST | ||
| 942 |
_cBOOKS _kHF5415.3 _mPET |
||
| 999 |
_c139686 _d139686 |
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