| 000 | 00747cam a22002414a 4500 | ||
|---|---|---|---|
| 008 | |||
| 020 | _a3540373225 (hbk.) | ||
| 049 | _aMAIN | ||
| 090 |
_aHF5415.123 _bBUS. |
||
| 100 | 1 | _aBusch, Rainer. | |
| 245 | 1 | 0 |
_aMarketing communication policies / _cRainer Busch, Margarete Seidenspinner and Fritz Unger. |
| 260 |
_aBerlin : _bSpringer, _cc2007. |
||
| 300 |
_axi, 260 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 | _aCommunication in marketing. | |
| 700 | 1 | _aSeidenspinner, Margarete. | |
| 700 | 1 | _aUnger, Fritz. | |
| 907 |
_a.b10301410 _b15-12-11 _c13-10-11 |
||
| 003 | |||
| 005 | 20230123125329.0 | ||
| 040 | _cNUST | ||
| 942 |
_cBOOKS _kHF5415.123 _mBUS. |
||
| 999 |
_c139677 _d139677 |
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