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| 020 | _a0750652942 (pbk.) | ||
| 049 | _aMAIN | ||
| 090 |
_aHF5415.123 _bCOP |
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| 100 | 1 | _aCopley, Paul. | |
| 245 | 1 | 0 |
_aMarketing communications management : _bconcepts and theories, cases and practices / _cPaul Copley. |
| 260 |
_aOxford : _bButterworth-Heinemann, _c2004. |
||
| 300 |
_axiv, 441 p. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references. | ||
| 500 | _aIncludes index. | ||
| 650 | 0 | _aCommunication in marketing. | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 907 |
_a.b1029594x _b25-10-11 _c12-05-11 |
||
| 003 | |||
| 005 | 20230123125249.0 | ||
| 040 | _cNUST | ||
| 942 |
_cBOOKS _kHF5415.123 _mCOP |
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| 999 |
_c138544 _d138544 |
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