| 000 | 00831cam a2200265 a 4500 | ||
|---|---|---|---|
| 008 | |||
| 020 | _a0073381136 (hbk.) | ||
| 049 | 0 | _aMAIN | |
| 090 | 0 |
_aHF5415.13 _bPET |
|
| 100 | 1 | _aPeter, J. Paul. | |
| 245 | 1 | 0 |
_aMarketing management : _bknowledge and skills / _cJ. Paul Peter [and] James H. Donnelly. |
| 250 | _a9th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _cc2009. |
||
| 300 |
_axvii, 782 p. : _bill. (some col). ; _c26 cm. |
||
| 500 | _aIncludes index. | ||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. |
|
| 700 | 1 | _aDonnelly, James H. | |
| 907 |
_a.b10286172 _b26-05-11 _c03-11-10 |
||
| 003 | |||
| 005 | 20230123125141.0 | ||
| 040 | _cNUST | ||
| 942 |
_cBOOKS _kHF5415.13 _mPET |
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| 999 |
_c136572 _d136572 |
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