| 000 | 00783cam a2200253 a 4500 | ||
|---|---|---|---|
| 008 | |||
| 020 | _a0538869089 (hbk. ) | ||
| 049 | _aMAIN | ||
| 090 |
_aHF5821 _bO'GU |
||
| 100 | 1 | _aO'Guinn, Thomas C. | |
| 245 | 1 | 0 |
_aAdvertising / _cThomas C. O'Guinn, Chris T. Allen and Richard J. Semenik. |
| 260 |
_aCincinnati : _bSouth-Western College Pub., _c1997. |
||
| 300 |
_axlvi, 623 p. : _bill. (some col.), +maps ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references. | ||
| 500 | _aIncludes index. | ||
| 650 | 0 | _aAdvertising. | |
| 700 | 1 | _aAllen, Chris T. | |
| 700 | 1 | _aSemenik, Richard J. | |
| 907 |
_a.b10239625 _b09-11-10 _c20-04-07 |
||
| 003 | |||
| 005 | 20230123125040.0 | ||
| 040 | _cNUST | ||
| 942 |
_cBOOKS _kHF5821 _mO'GU |
||
| 999 |
_c134809 _d134809 |
||