| 000 | 00731cam a2200241 a 4500 | ||
|---|---|---|---|
| 008 | |||
| 020 | _a0669072133 (hbk.) | ||
| 090 |
_aHF5823 _bROT |
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| 100 | 1 | _aRothschild, Michael L. | |
| 245 | 1 | 0 |
_aAdvertising : _bfrom fundamentals to strategies / _cMichael L. Rothschild. |
| 260 |
_aLexington : _bD.C. Heath, _cc1987. |
||
| 300 |
_axviii, 776 p. : _bill. (some col.) ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references | ||
| 500 | _aIncludes index | ||
| 650 | 0 |
_aAdvertising _xManagement. |
|
| 650 | 0 | _aAdvertising. | |
| 907 |
_a.b10281113 _b17-02-12 _c24-08-10 |
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| 003 | |||
| 005 | 20230123125038.0 | ||
| 040 | _cNUST | ||
| 049 | _aMAIN | ||
| 942 |
_cBOOKS _kHF5823 _mROT |
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| 999 |
_c134733 _d134733 |
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